automotive design

The design process of the RR Ghost began with a 'mind monologue'. A verbal blueprint, written to crystallise the thoughts of the design team, and to help communicate the tone and personality of the car both inside and out. It is reflected in "the forward leaning facia and upward sweeping arc of the centre console, the dynamic black silhouette of the side windows, framed by the thrusting form of the flying buttress and the lowered generous bucket seating. All imply a definite sense of latent, effortless power." (Alan Sheppard, Head of RR Interior Design)